˚.⋆☾ abigail k. spooner ✩⋆˙
˚.⋆☾ abigail k. spooner ✩⋆˙
About
I’m a creative storyteller, designer and communicator who loves learning new things. My working days are spent developing and designing robust digital campaigns, social content, motion graphics and visual identities for a variety of brands—though none of it gets done without a strong cup of coffee in hand.
I earned a Bachelor of Fine Arts in Graphic Design from SCAD, and hold over seven years of IRL experience in agency, freelance and in-house environments. I'm always on the lookout for great new opportunities and interesting design problems to solve; if there's something amazing you're looking to bring to life, let's chat!
About
I’m a creative storyteller, designer and communicator who loves learning new things. My working days are spent developing and designing robust digital campaigns, social content, motion graphics and visual identities for a variety of brands—though none of it gets done without a strong cup of coffee in hand.
I earned a Bachelor of Fine Arts in Graphic Design from SCAD, and hold over seven years of IRL experience in agency, freelance and in-house environments. I'm always on the lookout for great new opportunities and interesting design problems to solve; if there's something amazing you're looking to bring to life, let's chat!
About
I’m a creative storyteller, designer and communicator who loves learning new things. My working days are spent developing and designing robust digital campaigns, social content, motion graphics and visual identities for a variety of brands—though none of it gets done without a strong cup of coffee in hand.
I earned a Bachelor of Fine Arts in Graphic Design from SCAD, and hold over seven years of IRL experience in agency, freelance and in-house environments. I'm always on the lookout for great new opportunities and interesting design problems to solve; if there's something amazing you're looking to bring to life, let's chat!
About
I’m a creative storyteller, designer and communicator who loves learning new things. My working days are spent developing and designing robust digital campaigns, social content, motion graphics and visual identities for a variety of brands—though none of it gets done without a strong cup of coffee in hand.
I earned a Bachelor of Fine Arts in Graphic Design from SCAD, and hold over seven years of IRL experience in agency, freelance and in-house environments. I'm always on the lookout for great new opportunities and interesting design problems to solve; if there's something amazing you're looking to bring to life, let's chat!
Projects
Experience
Associate Creative Director, Design
Robinhood
March 2024 – February 2025
Founder’s Award Recipient, March 2024 – Recognized for making a significant impact beyond the expectations of my role.
After just one year as a Senior Designer, I was promoted to Associate Creative Director (ACD) while also receiving the Founder’s Award for outstanding contributions. In this role, my responsibilities expanded to leading and art directing projects, guiding teams of designers, motion artists, and writers to produce high-impact work. I worked closely with marketing professionals, product designers, content writers, creative directors, and product leads to execute high-fidelity marketing campaigns focused on driving net deposits and user growth.
Notable projects I led included:
Robinhood Gold Website Redesign – Transformed the Gold site into a customer acquisition-focused experience, making it the first live use case of Robinhood’s new brand guidelines. This included interactive features like a custom calculator that allowed users to estimate their potential Gold benefits.
High-Impact Promotional Campaigns – Spearheaded creative for multiple campaigns aimed at driving net deposits, anchored to key brand moments throughout the year. One major highlight was HOOD Week, a promotional event that coincided with the Hood Summit, where we rewarded customers with unprecedented cash bonuses for account transfers. With the excitement around the Hood Summit, this promo generated over $1 billion in net deposits during the event period.
Associate Creative Director, Design
Robinhood
March 2024 – February 2025
Founder’s Award Recipient, March 2024 – Recognized for making a significant impact beyond the expectations of my role.
After just one year as a Senior Designer, I was promoted to Associate Creative Director (ACD) while also receiving the Founder’s Award for outstanding contributions. In this role, my responsibilities expanded to leading and art directing projects, guiding teams of designers, motion artists, and writers to produce high-impact work. I worked closely with marketing professionals, product designers, content writers, creative directors, and product leads to execute high-fidelity marketing campaigns focused on driving net deposits and user growth.
Notable projects I led included:
Robinhood Gold Website Redesign – Transformed the Gold site into a customer acquisition-focused experience, making it the first live use case of Robinhood’s new brand guidelines. This included interactive features like a custom calculator that allowed users to estimate their potential Gold benefits.
High-Impact Promotional Campaigns – Spearheaded creative for multiple campaigns aimed at driving net deposits, anchored to key brand moments throughout the year. One major highlight was HOOD Week, a promotional event that coincided with the Hood Summit, where we rewarded customers with unprecedented cash bonuses for account transfers. With the excitement around the Hood Summit, this promo generated over $1 billion in net deposits during the event period.
Associate Creative Director, Design
Robinhood
March 2024 – February 2025
Founder’s Award Recipient, March 2024 – Recognized for making a significant impact beyond the expectations of my role.
After just one year as a Senior Designer, I was promoted to Associate Creative Director (ACD) while also receiving the Founder’s Award for outstanding contributions. In this role, my responsibilities expanded to leading and art directing projects, guiding teams of designers, motion artists, and writers to produce high-impact work. I worked closely with marketing professionals, product designers, content writers, creative directors, and product leads to execute high-fidelity marketing campaigns focused on driving net deposits and user growth.
Notable projects I led included:
Robinhood Gold Website Redesign – Transformed the Gold site into a customer acquisition-focused experience, making it the first live use case of Robinhood’s new brand guidelines. This included interactive features like a custom calculator that allowed users to estimate their potential Gold benefits.
High-Impact Promotional Campaigns – Spearheaded creative for multiple campaigns aimed at driving net deposits, anchored to key brand moments throughout the year. One major highlight was HOOD Week, a promotional event that coincided with the Hood Summit, where we rewarded customers with unprecedented cash bonuses for account transfers. With the excitement around the Hood Summit, this promo generated over $1 billion in net deposits during the event period.
Associate Creative Director, Design
Robinhood
March 2024 – February 2025
Founder’s Award Recipient, March 2024 – Recognized for making a significant impact beyond the expectations of my role.
After just one year as a Senior Designer, I was promoted to Associate Creative Director (ACD) while also receiving the Founder’s Award for outstanding contributions. In this role, my responsibilities expanded to leading and art directing projects, guiding teams of designers, motion artists, and writers to produce high-impact work. I worked closely with marketing professionals, product designers, content writers, creative directors, and product leads to execute high-fidelity marketing campaigns focused on driving net deposits and user growth.
Notable projects I led included:
Robinhood Gold Website Redesign – Transformed the Gold site into a customer acquisition-focused experience, making it the first live use case of Robinhood’s new brand guidelines. This included interactive features like a custom calculator that allowed users to estimate their potential Gold benefits.
High-Impact Promotional Campaigns – Spearheaded creative for multiple campaigns aimed at driving net deposits, anchored to key brand moments throughout the year. One major highlight was HOOD Week, a promotional event that coincided with the Hood Summit, where we rewarded customers with unprecedented cash bonuses for account transfers. With the excitement around the Hood Summit, this promo generated over $1 billion in net deposits during the event period.
Senior Designer
Robinhood
February 2023 – March 2024
After consistently exceeding expectations in my contract role, I was promoted to a full-time senior position. As a Senior Designer, I was embedded within the broader creative team, collaborating closely with other designers and art directors to elevate the brand’s digital presence. I played a key role in shaping multiple high-conversion landing pages, paid social ads, and lifecycle marketing campaigns for Robinhood’s suite of financial products and tools.
One of my most impactful full-funnel projects was a multichannel test campaign for Robinhood Gold, where we introduced playful 3D visuals and live-action video elements to punch up Gold’s brand across TV, radio, web, social and more. I also contributed to reimagining Robinhood Crypto for the next era of Web3 finance, helping to develop bold new illustrative visuals and motion pieces that introduced the updated look to the world.
Senior Designer
Robinhood
February 2023 – March 2024
After consistently exceeding expectations in my contract role, I was promoted to a full-time senior position. As a Senior Designer, I was embedded within the broader creative team, collaborating closely with other designers and art directors to elevate the brand’s digital presence. I played a key role in shaping multiple high-conversion landing pages, paid social ads, and lifecycle marketing campaigns for Robinhood’s suite of financial products and tools.
One of my most impactful full-funnel projects was a multichannel test campaign for Robinhood Gold, where we introduced playful 3D visuals and live-action video elements to punch up Gold’s brand across TV, radio, web, social and more. I also contributed to reimagining Robinhood Crypto for the next era of Web3 finance, helping to develop bold new illustrative visuals and motion pieces that introduced the updated look to the world.
Senior Designer
Robinhood
February 2023 – March 2024
After consistently exceeding expectations in my contract role, I was promoted to a full-time senior position. As a Senior Designer, I was embedded within the broader creative team, collaborating closely with other designers and art directors to elevate the brand’s digital presence. I played a key role in shaping multiple high-conversion landing pages, paid social ads, and lifecycle marketing campaigns for Robinhood’s suite of financial products and tools.
One of my most impactful full-funnel projects was a multichannel test campaign for Robinhood Gold, where we introduced playful 3D visuals and live-action video elements to punch up Gold’s brand across TV, radio, web, social and more. I also contributed to reimagining Robinhood Crypto for the next era of Web3 finance, helping to develop bold new illustrative visuals and motion pieces that introduced the updated look to the world.
Senior Designer
Robinhood
February 2023 – March 2024
After consistently exceeding expectations in my contract role, I was promoted to a full-time senior position. As a Senior Designer, I was embedded within the broader creative team, collaborating closely with other designers and art directors to elevate the brand’s digital presence. I played a key role in shaping multiple high-conversion landing pages, paid social ads, and lifecycle marketing campaigns for Robinhood’s suite of financial products and tools.
One of my most impactful full-funnel projects was a multichannel test campaign for Robinhood Gold, where we introduced playful 3D visuals and live-action video elements to punch up Gold’s brand across TV, radio, web, social and more. I also contributed to reimagining Robinhood Crypto for the next era of Web3 finance, helping to develop bold new illustrative visuals and motion pieces that introduced the updated look to the world.
Investor Relations Designer
Robinhood (Contract)
August 2021 – February 2023
Joined a small, close-knit team of creatives and strategists to craft high-quality social content across multiple channels, with a strong focus on financial literacy and product education. Designed engaging social campaigns for major product launches, including Robinhood’s noncustodial crypto wallet, working closely with producers, copywriters, product managers, animators, and creative leads to ensure polished, high-impact final assets.
Over time, my role expanded beyond social content into high-impact go-to-market campaigns, where I shaped end-to-end customer experiences. From August 2022 to May 2023, I was the sole Creative Designer on Robinhood Gold, leading the design for multiple high-converting campaigns that highlighted Gold’s high-interest rate benefits. These efforts helped drive a 300%+ increase in Gold subscribers in just over one year!
Investor Relations Designer
Robinhood (Contract)
August 2021 – February 2023
Joined a small, close-knit team of creatives and strategists to craft high-quality social content across multiple channels, with a strong focus on financial literacy and product education. Designed engaging social campaigns for major product launches, including Robinhood’s noncustodial crypto wallet, working closely with producers, copywriters, product managers, animators, and creative leads to ensure polished, high-impact final assets.
Over time, my role expanded beyond social content into high-impact go-to-market campaigns, where I shaped end-to-end customer experiences. From August 2022 to May 2023, I was the sole Creative Designer on Robinhood Gold, leading the design for multiple high-converting campaigns that highlighted Gold’s high-interest rate benefits. These efforts helped drive a 300%+ increase in Gold subscribers in just over one year!
Investor Relations Designer
Robinhood (Contract)
August 2021 – February 2023
Joined a small, close-knit team of creatives and strategists to craft high-quality social content across multiple channels, with a strong focus on financial literacy and product education. Designed engaging social campaigns for major product launches, including Robinhood’s noncustodial crypto wallet, working closely with producers, copywriters, product managers, animators, and creative leads to ensure polished, high-impact final assets.
Over time, my role expanded beyond social content into high-impact go-to-market campaigns, where I shaped end-to-end customer experiences. From August 2022 to May 2023, I was the sole Creative Designer on Robinhood Gold, leading the design for multiple high-converting campaigns that highlighted Gold’s high-interest rate benefits. These efforts helped drive a 300%+ increase in Gold subscribers in just over one year!
Investor Relations Designer
Robinhood (Contract)
August 2021 – February 2023
Joined a small, close-knit team of creatives and strategists to craft high-quality social content across multiple channels, with a strong focus on financial literacy and product education. Designed engaging social campaigns for major product launches, including Robinhood’s noncustodial crypto wallet, working closely with producers, copywriters, product managers, animators, and creative leads to ensure polished, high-impact final assets.
Over time, my role expanded beyond social content into high-impact go-to-market campaigns, where I shaped end-to-end customer experiences. From August 2022 to May 2023, I was the sole Creative Designer on Robinhood Gold, leading the design for multiple high-converting campaigns that highlighted Gold’s high-interest rate benefits. These efforts helped drive a 300%+ increase in Gold subscribers in just over one year!
Designer
Praytell
September 2019 – August 2021
Created a variety of digital and print assets, including social content, digital ads, motion graphics, event materials, and printed collateral. Partnered with Art Directors and Creative Directors to translate briefs and client needs into compelling designs. Designed and refined many, many pitch decks, directly resulting in new business for the agency. Collaborated with copywriters and strategists to bring brands and concepts to life across multiple exciting platforms.
Designer
Praytell
September 2019 – August 2021
Created a variety of digital and print assets, including social content, digital ads, motion graphics, event materials, and printed collateral. Partnered with Art Directors and Creative Directors to translate briefs and client needs into compelling designs. Designed and refined many, many pitch decks, directly resulting in new business for the agency. Collaborated with copywriters and strategists to bring brands and concepts to life across multiple exciting platforms.
Designer
Praytell
September 2019 – August 2021
Created a variety of digital and print assets, including social content, digital ads, motion graphics, event materials, and printed collateral. Partnered with Art Directors and Creative Directors to translate briefs and client needs into compelling designs. Designed and refined many, many pitch decks, directly resulting in new business for the agency. Collaborated with copywriters and strategists to bring brands and concepts to life across multiple exciting platforms.
Designer
Praytell
September 2019 – August 2021
Created a variety of digital and print assets, including social content, digital ads, motion graphics, event materials, and printed collateral. Partnered with Art Directors and Creative Directors to translate briefs and client needs into compelling designs. Designed and refined many, many pitch decks, directly resulting in new business for the agency. Collaborated with copywriters and strategists to bring brands and concepts to life across multiple exciting platforms.
Junior Designer
Praytell
2018 – 2019
Worked closely with the Creative team to develop design solutions for PR and social media campaigns in a fast-paced, full-service agency. Regularly collaborated with teams across different time zones to ensure projects were delivered on time and met client expectations.
Junior Designer
Praytell
2018 – 2019
Worked closely with the Creative team to develop design solutions for PR and social media campaigns in a fast-paced, full-service agency. Regularly collaborated with teams across different time zones to ensure projects were delivered on time and met client expectations.
Junior Designer
Praytell
2018 – 2019
Worked closely with the Creative team to develop design solutions for PR and social media campaigns in a fast-paced, full-service agency. Regularly collaborated with teams across different time zones to ensure projects were delivered on time and met client expectations.
Junior Designer
Praytell
2018 – 2019
Worked closely with the Creative team to develop design solutions for PR and social media campaigns in a fast-paced, full-service agency. Regularly collaborated with teams across different time zones to ensure projects were delivered on time and met client expectations.
Design Intern
Praytell
2018
Supported the Creative team with design tasks and brainstorming sessions, helping to develop creative solutions for various internal teams. Assisted in delivering high-quality work within tight deadlines.
Design Intern
Praytell
2018
Supported the Creative team with design tasks and brainstorming sessions, helping to develop creative solutions for various internal teams. Assisted in delivering high-quality work within tight deadlines.
Design Intern
Praytell
2018
Supported the Creative team with design tasks and brainstorming sessions, helping to develop creative solutions for various internal teams. Assisted in delivering high-quality work within tight deadlines.
Design Intern
Praytell
2018
Supported the Creative team with design tasks and brainstorming sessions, helping to develop creative solutions for various internal teams. Assisted in delivering high-quality work within tight deadlines.
Intern
Masterwork Plaques
2018
Helped with studio tasks such as patternmaking, on-site photography, and client communication. Refreshed the company's social media presence on Instagram and Facebook. Assisted the in-house designer in preparing files for production and ensuring smooth workflow operations.
Intern
Masterwork Plaques
2018
Helped with studio tasks such as patternmaking, on-site photography, and client communication. Refreshed the company's social media presence on Instagram and Facebook. Assisted the in-house designer in preparing files for production and ensuring smooth workflow operations.
Intern
Masterwork Plaques
2018
Helped with studio tasks such as patternmaking, on-site photography, and client communication. Refreshed the company's social media presence on Instagram and Facebook. Assisted the in-house designer in preparing files for production and ensuring smooth workflow operations.
Intern
Masterwork Plaques
2018
Helped with studio tasks such as patternmaking, on-site photography, and client communication. Refreshed the company's social media presence on Instagram and Facebook. Assisted the in-house designer in preparing files for production and ensuring smooth workflow operations.
Education
Bachelor of Fine Arts, Graphic Design
Savannah College of Art and Design
Class of 2018
Magna Cum Laude, 3.85 GPA. Minor in Illustration. SCAD Dean's List, 2014-2018 SCAD Achievement Honors Scholarship SCAD Academic Honors Scholarship Bee Bread Prize Recipient (SCAD Writing), 2017 SCAD Lacoste Open Studio Exhibitor, 2017 SCAD Secession Finalist, 2018
Bachelor of Fine Arts, Graphic Design
Savannah College of Art and Design
Class of 2018
Magna Cum Laude, 3.85 GPA. Minor in Illustration. SCAD Dean's List, 2014-2018 SCAD Achievement Honors Scholarship SCAD Academic Honors Scholarship Bee Bread Prize Recipient (SCAD Writing), 2017 SCAD Lacoste Open Studio Exhibitor, 2017 SCAD Secession Finalist, 2018
Bachelor of Fine Arts, Graphic Design
Savannah College of Art and Design
Class of 2018
Magna Cum Laude, 3.85 GPA. Minor in Illustration. SCAD Dean's List, 2014-2018 SCAD Achievement Honors Scholarship SCAD Academic Honors Scholarship Bee Bread Prize Recipient (SCAD Writing), 2017 SCAD Lacoste Open Studio Exhibitor, 2017 SCAD Secession Finalist, 2018
Bachelor of Fine Arts, Graphic Design
Savannah College of Art and Design
Class of 2018
Magna Cum Laude, 3.85 GPA. Minor in Illustration. SCAD Dean's List, 2014-2018 SCAD Achievement Honors Scholarship SCAD Academic Honors Scholarship Bee Bread Prize Recipient (SCAD Writing), 2017 SCAD Lacoste Open Studio Exhibitor, 2017 SCAD Secession Finalist, 2018
Skills
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Brand identity & strategy
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Brand identity & strategy
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Brand identity & strategy
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Brand identity & strategy
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Art direction
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Art direction
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Art direction
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Art direction
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Design for digital marketing & advertising
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Design for digital marketing & advertising
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Design for digital marketing & advertising
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Design for digital marketing & advertising
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Web design
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Web design
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Web design
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Web design
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Storyboarding for motion media
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Storyboarding for motion media
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Storyboarding for motion media
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Storyboarding for motion media
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Copywriting & messaging development
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Copywriting & messaging development
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Copywriting & messaging development
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Copywriting & messaging development
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Highly organized
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Highly organized
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Highly organized
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Highly organized
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Strong presentation & networking skills
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Strong presentation & networking skills
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Strong presentation & networking skills
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Strong presentation & networking skills
Software
Figma
After Effects
Framer
Illustrator
spline.design
Canva
Photoshop
Indesign
Google Workspace
Select Clients
Robinhood
Destination Canada
Gusto
Norton LifeLock
Logitech
StubHub
References
Available upon request