Every Issue is a Gender Issue
2021
The challenge
The United State of Women is a national organization dedicated to convening, connecting, and amplifying voices in the fight for full gender equity. For Women’s History Month, we helped USOW launch their Every Issue is a Gender Issue campaign - providing an opportunity for USOW to join the cultural conversation with a unique POV and to stand out from the usual Women’s History Month content.
The client
Civic Nation
United State of Women
The team
Social Strategy: Katie Kahler
Copywriter: Kendel Goonis
PR + Media Strategy: Tomikka Anderson
Design: Abigail Spooner
Hero Launch Content
Organic Social Campaign
The campaign went live throughout Women's History Month, creating a steady drumbeat of informative and meaningful content. Tactically, we used a combination of animated feed carousels and interactive story posts using quiz and poll features to boost engagement.
