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Every Issue is a Gender Issue

2021


The challenge

The United State of Women is a national organization dedicated to convening, connecting, and amplifying voices in the fight for full gender equity. For Women’s History Month, we helped USOW launch their Every Issue is a Gender Issue campaign - providing an opportunity for USOW to join the cultural conversation with a unique POV and to stand out from the usual Women’s History Month content. 

The client

Civic Nation
United State of Women

The team

Social Strategy: Katie Kahler
Copywriter: Kendel Goonis
PR + Media Strategy: Tomikka Anderson
Design: Abigail Spooner

Hero Launch Content

Organic Social Campaign

The campaign went live throughout Women's History Month, creating a steady drumbeat of informative and meaningful content. Tactically, we used a combination of animated feed carousels and interactive story posts using quiz and poll features to boost engagement.


Organic Social Campaign

The campaign went live throughout Women's History Month, creating a steady drumbeat of informative and meaningful content. Tactically, we used a combination of animated feed carousels and interactive story posts using quiz and poll features to boost engagement.

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